The Cognitive Capital
A space for exploring how human cognition impacts economic behavior and innovation in a technology-driven world.
About My Blog
About My Blog
This blog explores the relationship between cognition, incentives, and innovation through the interdisciplinary investigation of contemporary economics, psychology and technology. My writing is derived from the concept that human perception and behavioral patterns ultimately shape today’s marks, institutions, and industrial innovations.
While some posts focus more directly on decision theory and economic psychology, while others interrogate cognitive frameworks, emerging technologies, or entrepreneurial processes. Across all topics, the central aim is to present the link between how behavioral mechanisms influence economic outcomes and how emerging innovations, in turn, reshape human thinking.
What the Professionals Say
“One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we’re in.”
“The lesson from behavioral economics is that people only save if it’s automatic.”
“How could economics not be behavioral? If it isn’t behavioral, what the hell is it?”